Digital Course Brand / iPhone Photography

LUMÉ

On Hold
·2026
About the project

A premium iPhone photography course brand helping people create refined, editorial-looking images with the device they already own. Combines brand identity, course structure, offer strategy, visual direction, and digital product development into a luxury-leaning course experience. Minimal black, cream, and gold visuals, elegant serif typography, a refined sparkle mark, and a strong emphasis on light, taste, and visual transformation, alongside payment handling, automated emails, and a clean user journey from discovery to purchase.

A premium iPhone photography course brand combining luxury-inspired visuals, course strategy, payment systems, automated emails, and practical creative technique.

Category

Digital Course Brand / iPhone Photography

Status
On Hold
Year

2026

Behind the Project
LUMÉ / 2026LUMÉ / 2026
Core insight

Everyone already owns the best camera. The skill is learning to see the light.

On Hold

Light is a skill. Most people walk past it every day.

Course materialCourse material

7

Modules
Visual identityVisual identity

40+

Lessons
Brand Palette
Obsidian
Surface
Gold
Cream
Hairline
Scope

Brand, payments, automated delivery. Full product — not just a course.