Gift Brand / Brand Identity

Floracious

Ongoing
·2026
About the project

A soft, thoughtful gift brand built around crochet flowers as premium keepsakes. Born from a mother going through divorce, turning her passion into a way to provide for her two children. The brand represents beauty, care, resilience, and emotional memory: flowers that do not fade, made to hold meaning beyond the moment. Gentle, romantic, structured, and tasteful. Cute without becoming childish. Premium without becoming cold.

A meaningful crochet-flower gift brand turning handmade floral pieces into lasting, emotional keepsakes.

Category

Gift Brand / Brand Identity

Status
Ongoing
Year

2026

Behind the Project
Floracious / 2026Floracious / 2026
Origin

A mother's passion turned into a livelihood. Crochet flowers that carry meaning.

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Ongoing

Beauty that holds memory. Flowers that stay.

Product visualProduct visual
Handmade / every pieceHandmade / every piece
Direction

Cute without childish. Premium without cold.

Brand Palette
Violet
Night Iris
Parchment
Blush
Honey Gold

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Growing
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